The Tuck Effect
Want to know the secret to more friends, dates and income? It’s called the Tuck Effect – tuck your shirt, change your life. Discover the monumental new study from Fruit of the Loom.
Brief
Prove that Stay-Tucked Crew is the perfect shirt for tucking.
Insight
We felt that people who tuck there shirts live better lives, so we commissioned a study to see if we were right. After the study, the numbers were clear. Men who tuck do have better lives.
Idea
Now that we have this information, we determined that we should make a way to tell the world that was fun and entertaining, so we created this digitally focused campaign to spread the word. We created a character to star our conversation and told our story using him to show how tucking your shirt can change your life.
We created pre-roll, two web videos, and a very slick website to house it!
See More – http://www.tuckeffect.com/
Awards
- FWA SOTD
- AWWWards SOTD
Infiniti - From Pencil to Metal
Experience the QX30 being created from the initial pencil sketch until it reaches its finished production design in VR.
Brief
Normally, clients come to us with a business problem or a new product and ask how we can launch it. This request was a specific ask to create an engaging experience for Pebble Beach attendees that will get them excited about the upcoming Infiniti QX30.
Idea
The QX30 is beautifully designed, but what better way to experience how the QX30 was designed than to have the designer explain the design process from the initial pencil sketch to the finished product. To enhance the experience, we let users experience this design story first hand.
Execution
Use Alfonso Albaisa’s QX30 design story and create an interactive narrative where Pebble Beach attendees are taken on the journey of the creation of the X30.
Working with great partners, we craft the visual story beginning with the initial pencil strokes, then goes through all of the various stages of evolution until it finishes with a glorious QX30. All of this is happening while Alfonso tells his story and you are looking around in this virtual world using Oculus VR.
You can see the Google 360 video of From Pencil to Metal here
Awards
- The FWA MOTD
Infiniti - The Dream Road
The Infiniti Dream Road is a VR experience created for the 2015 Pebble Beach Autos Week. This experience took roads from Norway, Morocco, and Italy.
Brief
Normally, clients come to us with a business problem or a new product and ask how we can launch it. This request was a specific ask to create an engaging experience for Pebble Beach attendees that will get them excited about the upcoming Infiniti Q60.
Insight
The best way to allow someone to experience a Q60 is to put them in the seat and let them feel how it drives, but unfortunately the Q60 does not exist yet. At the same time, how can we create an experience that is unique and truly memorable. So let’s create a road that doesn’t exist using real roads and at the same time put the user in a car that does not exist.
Concept
Allow Pebble Beach attendees experience the Q60 in a way that is not possible in the real world using VR to do it. Create a dream road made up of multiple roads from around Europe and allow attendees to see what it would feel like to drive this road.
Execution
Working with great partners, we filmed on location using a custom RED based 360 rig and filmed multiple routes. Once the filming was complete, the process of post-production began to pull the story together and finished with an integration with Oculus VR and Google 360 Videos.
Awards
- The FWA MOTD
Such a great thought.